Like all the 'concepts'....shown to entice yuppie buyers....
dune buggy type look (for the surfin dudes),
mega oversized wheels (for the 'Monster truck' types),
bike on-board (for the eco types),
and when they've roped those in, then the salesmen get their 'schpeel'
going and confound them with all the options/extras etc and get them
to buy the standard car with the old classic..."have this in the meantime".
As you've gathered...it's not for me either.....